How to use Lead Capture to Require an Email Address to Watch Your Videos

What Is Lead Capture?

Lead capture is a powerful video marketing tool that enables you to use gated videos to grow your marketing contacts list. Once enabled, a lead capture form will be displayed in the SproutVideo player, and must be completed before the video can be played.

How To Enable Lead Capture

  1. Navigate to your Video Library, and click on one of your videos for which you’d like to enable lead capture.

  2. Once you are on the video details page, scroll down and toggle the switch to ‘On’ next to ‘Require an email address to watch this video’. You can also toggle the switch to ‘On’ for ‘Enable required first and last name fields’ if you’d like. Then, click ‘Save Changes’:

    Enable Lead Capture Setting & Name

Now, before a viewer enters their contact information for the first time, your embedded video will be displayed with a lead capture form, like this:

An embedded video with default lead capture form enabled

If you use a SproutVideo hosted video website, your site visitors will see a similar lead capture form page before they’re able to watch your video. The look and feel of your lead capture page will vary depending on your website’s selected theme, customizations, and any advanced code you may have added.

Customize Your Lead Capture Message and its Appearance

Depending on how you are sharing the video, you can customize the lead capture prompt and appearance.

NOTE: The lead capture form button colors will be inherited from your player appearance settings for any embedded video or live stream.

Customize Embedded Lead Capture Form

  1. To customize the lead capture prompt for your embedded videos, click ‘Player Options’, then select either In-line Embed or Lightbox Embed depending on how you are embedding your videos.

  2. Scroll down and click the ‘Edit Lead Capture Prompt’ button.

    Edit Lead Capture Prompt Button

  3. A new window will pop up, allowing you to enter a custom lead capture message.

    Customize Lead Capture Form For Embeds

  4. The In-line Embed and Lightbox Embed codes also allow you to customize:

  • The form’s Background and Prompt Text colors.
  • Overlay Opacity: Customize the transparency of the form’s overlay to be More Opaque, Less Opaque or More Transparent.
  • Poster Frame Blur: Customize the bluriness of your video’s poster frame that appears behind the form to be More Blurred, Less Blurred or have No Blur.
  • Form Width: Provides the options to either diplay a Wide or Narrow version of your lead capture form over the video. Please note that the form width is based on the embedded size of the video player.

TIP: To customize your overlay opacity and poster frame blur beyond the selectable options, check out our embed code parameters guide here.

Be sure to click ‘Done’ to save any changes.

Customize the Lead Capture Prompt for your Video Website

You can also edit the lead capture prompt that appears on your video website landing pages. However, the look and feel of your form will vary depending on the website theme, theme colors, and any other customizations you may have added in the Site Editor. When editing your lead capture prompt for the video site, you’ll see a sample form preview that does not reflect your actual selected website theme or colors.

To customize the lead capture prompt that appears on your Video Site navigate to ‘Player Options’, then select ‘Video Site’. Click the ‘Edit Lead Capture Prompt’ button to customize your prompt.

Customize Lead Capture For Video Site

Be sure to click ‘Done’ when you are finished customizing the prompt.

How to Add Your Privacy Policy

When capturing personally identifiable information from viewers, you may need to disclose how you will be using it. It is your responsibility to determine if this disclosure is necessary under any applicable regulations.

  1. Navigate to Account Settings > Video Settings, then scroll down to the ‘Viewer Privacy Options.’

    Account Settings to Video Settings Navigation

  2. Enter the URL of your company’s privacy policy into the ‘Your Privacy Policy URL’ field.

    Navigate to Viewer Privacy Options

  3. Click ‘Save Viewer Privacy Settings’ to apply the changes.

Once saved, a link to your privacy policy will be displayed in the lead capture form for any video with that setting enabled.

Where to Find Your Collected Leads

You can view the collected names and email addresses within the engagement data for each video. Select the video in question, then navigate to the ‘Engagement’ tab in your account.

This guide explains how to view your collected email addresses.

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