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Themes and Strategies for How to Use Online VideoLots of business owners have heard that they "should" be using online video to connect with new prospects, communicate with clients and make customers raving fans. They realize that they "should" be creating product demo videos, client testimonials and how-to tutorials to expand their brand. And they feel like they "should" hire a professional (or at least take a class) to learn how to do it right.I'm here to help you STOP "shoulding" all over yourself and get going. Online video has lots of benefits for retention, sales and SEO, and it's easier to get started than you may think.Why use online video? Because show is more powerful than tell. The use of internet video increases sales conversions, some studies say by 30% or more. It has also been shown to decreases returns, increase engagement and improve SEO.Zappos (the online shoe company) uses video to describe, use and demonstrate the products with real Zappos employees and not models or actors. Those videos are said to have a sales impact of 6 to 30% which prompted Zappos to escalate production, from about 8,000 videos on 2009 to a goal of 50,000 in 2010.With broadband and mobile connections becoming more widespread every day, the consumption continues to grow.comScore, a marketing research company, measured online video for December 2010 as 172 million U.S. users watching video online and averaging 14.6 hours per viewer.Most online videos need to be 2 minutes or less in length.

The internet is the ultimate short attention span arena, and a viewer needs to be invested to watch something longer. Is the type of video you create an attempt to sell something? If so, then the video's purpose is to nudge the consumer past the final step of consideration and into a purchase. Is it meant as a how-to or tip? Then a longer format may be acceptable. Is it meant as entertainment? Commentary? News coverage? Each content type will weigh into the graphics, music, animation, length, and camera shots.In our work with clients, we find that there are five basic themes to online video:1. Product DemosProduct demos help in the decision making process by demonstrating key features and benefits of a product. They can compare one product to another (as the Imagination Center does with their series on banner stands) and showcase upgrades or options that will make the user's life easier.Demo videos are easily done by writing a script (which give s clean roadmap of the camera shots you'll need) and recording the narration (also called the voice-over). When you have data to include, like sizes, specs and prices, use a graphical image to convey the information quickly and concisely. Keep in mind that the video doesn't have to do all the heavy lifting - the page where the video appears can have additional, text-based information.2. Client TestimonialsWhen you say something great about yourself, it's marketing. When a client says it on your behalf, it's magic. Ask some of your best clients (ones you'd like to clone) to say a few words about the experience they had working with you. Focus on one benefit or experience point, and use open-ended questions (how, what, describe) instead of closed questions (that can be answered with "yes" or "no.") And ask the client to rephrase the question in the answer so it can stand on its own without your voice in it.A good example of using a testimonial as the backbone of a video is one we created for Kelly Hahn Photography.3. How-to/ TutorialHow-to videos extend your customer care by having extra support available 24/7. They break down processes used to successfully use your product or service. This helps to decrease returns, build confidence in the user and leads to referral sales. Make it personal, informative and fun, just like you were showing a client in person.4. Who We AreSometimes called a Profile Video, this type gives an overview and establishes the identity of the company.

The best Profile Videos give a prospect an idea of what it might feel like to work with you. It's not about image - more like culture. You can use a mixture of photos, video, and interview bits with key staff or clients to bring the viewer closer. Know your theme well, or this can easily be hijacked by an overt marketing message. Just seek to build a quality relationship and the business will naturally flow.5. Fun, sharableDoing a short, fun video just because you can has a place, too. Your team may find it a great exercise in creativity and your clients get to see another side of you. Don't be shy here, go all-in. Make it easy to share through links and social media like blogs, Facebook and YouTube. We've had success using fun videos at holidays (real or imagined) or to acknowledge an award or milestone in a very self deprecating way. A sense of humor definitely helps, but keeping it light and personal is the most important thing.For those of you ready to dive in, please continue to Part 2 of this article. We have some DIY tips to get you a basic video equipment kit, some go-to resources on music and stock images, and best practices for editing software and compression.

You really don't wait to press a computer button and then have a totally automated money net machine. Due to the fact of the newest progress in world wide web promoting software package, all you will need right now is to discover how to create and supply the other position to the energy of automated internet ads. Picking out only the very best directories is most of the perform.The similar web site guide printed to two diversified blogs will obtain two totally different visits. In one on-line directory it may be shown on the best Yahoo results page but on various directory it might not even be indexed by search engines displaying content material. Web optimization is very significantly a luck. There is no art to publish an post and swear it will be on very best page success. Your world wide web post has to be huge, never creating a lot less than four hundred phrases and certainly not anything at all more than 2400 words. If you ought to design and style an world wide web write-up that massive, you really should divide the text piece of writing in various sections and build a new just for the other web page and so forth.

The reader has a very tiny persistence span and a ton of uninteresting pure text may generate him to to other business with a additional beautiful web page.To complete don't contemplate publishing the same text guide to hundreds of other on the web directories, this is termed duplicated articles or blog posts and can get you banned from these kinds of post directories. To assure your enterprise name is apparent and acknowledged in most sites visitors devour, you will need to publish an exclusive text content each and every time you post nearly anything more recent.Report Submit Gold V2. routinely guide submitter software package you can article your articles, around the 1500+ content directory instantly.This delivers many rewards like as popularity, large amount of associated targeted visitors and dollars, relying on your internet site.

On the other hand, this target is quite hard to reach as there is harsh levels of competition and investigation engines, aiming to offer you the greatest information to visitors, fee each and every site subsequent lots of criteria. What will differentiate your web page from some others and make your reach this aim? Many elements impact this but the most important and beneficial an individual is the material, so the well-liked term Search engine marketing professionals use, "subject material is the king". Most beginning webmasters make the error of providing the sum of traffic they can get much more value than the volume of pertinent traffic they get and the percentage of these targeted traffic that can be turned into income. This write-up is about how to use material to make your web page thriving.The most prevalent technique is inserting key phrases in the title and text of the content articles you post on your web site. So, if your website is about vehicles, publish articles with "cars" and its synonyms in the title and along the text of the posts. Nevertheless steer clear of any surcharge of keyword on your pages as this will deliver down the quality of your total web page to lookup engines and also your visitors.

Do you want to increase traffic to your website without spending so much money and waiting forever in order to get visitors to check out your website? Then, all you need to do is to employ a video marketing strategy that will guarantee results.Video marketing is most certainly not a novelty, every Tom, Dick and Harry knows about this internet marketing tool - so, in other words, you need to step up your game in order to get viewers to notice your videos and start making their way to your website.According to a recent internet survey, video marketing is the cheapest and the easiest way for any online marketer to reach his or her target audience.

You do not want people who are not interested in what you have to offer to come visiting your website - what's the point?!It is important that you understand that you do not only need to know that you require an effective video marketing strategy, but also knowing where to get the information is also another thing that you need to put into consideration.By using the right video marketing strategies, you are sure of the following results:

Corporate video production is making videos that are used by a company or an organization. A corporate video tells about the functions and areas in which a company works. The corporate video is posted on the company's website and is viewed by people who visit the website.This can be helpful in B2B environment and can lead to success of the company in many ways. These videos are also used to train the new employees or shown to a company they are meeting.There are certain things to look for in a corporate video production service:??? The service should be fast and effective enough: Imagine asking a company to make corporate video for your organization and they get late in delivering the product or even if the product was delivered it failed to be effective. These things will deteriorate your organization's position in the market.??? The videos should be self explanatory: Yes, you do not need to regularly tell people what it is all about. That is, the video should explain what the company does, when was it started, the vision and mission in mind.??? Testimonials: Always look up for the testimonial in a website that deals with corporate video production. The testimonials will tell you if you should try the video production company or not.??? Money: the money being charged by the video production company should be affordable.

One cannot go for the video production without keeping money in mind.??? High quality footage: Make sure the video is made in the highest possible quality available. This is important because the video will be displayed on the company's website. We should keep out best feet forward, so video quality matters a lot.??? Creativity: When it comes to making videos, creativity should be awesome. As much creativity as possible should be used in making the video. By using creativity the video can be made interesting and people will stay on the video as long as possible.??? Quotes: Make sure the company is giving you everything in writing. That is, in how many days the video will be delivered, the price of video production etc. When these things are written there is a better chance that the video will be delivered at right time with the right expertise.??? Research: When you assigning work to other company be sure to research about the process and charge on your own.

You must know the detail well in advance so that the other person may not cheat you in any way.These are some of the things one should look into a corporate video production services company before giving them the project. These can be really helpful and Smartboyproductions, We believe in creating videos that are unique and meaningful. We have professionals who are experienced in marketing, design and television, and understand what brand value is all about.