The Cutest (Largest) Cupcake

For Valentine’s Day 2020, we figured go big, or go home. With the help of We partnered with Julie Horowitz, owner of Shweetums here in New York City, we crafted the sweetest stop motion animation to create a giant confection. It tasted as good as it looks!

On our blog, we’ll show you how this giant cupcake came together, and how we mixed stop motion animation with live action shots to drive engagement.

Share this video: