3 MIN TO READ Video marketing works. Not only does video make your website and your company more visible (fun fact: video content can greatly increase your SEO ranking), but it can be so much more compelling than copy or still images. The downside is that video marketing takes more investment than most other methods. Camera, lighting, script, editing, graphics… it can all add…
4 MIN TO READ Sometimes, you just can’t film everything you need for your video. It might be due to a lack of time, equipment, access to a specific location, knowhow, or all of the above. Not to worry, there are a plethora of free resources out there for stock footage. Stock footage consists of short clips of everyday people, animals, industry, travel, landscapes, skyscapes,…
4 MIN TO READ Video editing has a reputation for being time-consuming and very technically involved. However, the days of needing a hefty desktop computer and massive monitor are long behind us. That equipment is still justified in many situations. However, video editing apps and more powerful phones are making it easier and faster to produce fantastic video in the palm of your hand with…
4 MIN TO READ When conceptualizing video content to add to your website, it can sometimes be difficult to pick the right topic or angle. A smart way to approach it does not start with a video camera or even video editing software, but with Google Webmaster or Google AdWords to get a handle on the search terms that drive converting traffic to your…
3 MIN TO READ Last week we wrote about getting started with corporate video. Today, we are taking a close look at a company that does internal video extremely well: GitHub. GitHub makes collaborative tools for developers to streamline the coding process, has a flat organizational structure, and roughly 70% of its 200+ employees work remotely. They use video in several key ways, such…
3 MIN TO READ We talk a lot about using video in a public way to attract new customers and generate leads. But, what about leveraging video inside your company to stay innovative and ahead of the curve? Online video has been shown to improve efficiency, employee engagement, training, and many other factors for success. We’ll walk you through the steps you need to…
5 MIN TO READ You finally decided to take the plunge into video hosting for your business, and want to implement videos for products, introducing your company, or customer testimonials. But, how do you actually get those videos online? In this post, we break down the key factors you need to consider when signing up with a video hosting provider, and how to make…
3 MIN TO READ When you plan your editorial or marketing calendar, there are a lot of factors that need to be taken into account. For instance, the logical sequence of topics, availability of content and tools, current events, your personal sources for inspiration, and business methodology. When it comes to video marketing, an increasingly important factor is the time of day your message…
