3 MIN TO READ Not too long ago, print newspapers were declared dead in the water. The recession was brutal to businesses built on paper subscriptions, and many industry players were consolidated or shuttered as readership dropped and their ad revenue model unraveled. The New York Times is one of the few that emerged with a better online business model for content delivery, subscription…
3 MIN TO READ Articles about the fast-growing video ads market are everywhere these days. Many focus on the opportunities presented by the explosive growth of this advertising medium, with some even predicting the demise of TV advertising. However, some hit the nail on the head and decry the rampant fraud plaguing video ads. Although several different flaws in the system have been rightly…
3 MIN TO READ No video exists in a vacuum. It’s really important to consider the context of any video you create. For a simple starting point, what does the site look like where you are embedding it? What broader business aims are you trying to achieve by putting video on that page? How does this fit with the rest of your marketing strategy and your…
3 MIN TO READ Mobile video is frequently talked about as a rapidly growing driver of social sharing of videos, but it will have a much farther reaching impact than that on the future of video in general. We have talked about the importance of being mobile ready, but new data from Ericsson elucidates how critical it really is, as well as the additional…
3 MIN TO READ Usually, online video is cast in a very positive light for business. Many analysts tout its marketing benefits and explosive growth trajectory on a regular basis. Sometimes, however, online video can turn on you, disrupting your business model and upending your revenue streams. For example, take the WWE – a hugely popular wrestling entertainment network. They have merchandise, video games,…
2 MIN TO READ Customer support has come a long way in recent years. Although you might occasionally encounter a call center in a farflung region of the globe, a growing number of companies are introducing the ability to get the help you need instantaneously by leveraging a mix of pre-recorded and live video. Here are some examples of the most creative ways companies…
2 MIN TO READ Online video has been driving change and innovation in nearly every industry, and education is no exception. When it comes to helping students grasp and retain new concepts, video has been proven to be one of the most valuable tools in a teacher’s kit. However, video’s impact on education has moved far beyond the occasional DVD in the classroom. So,…
3 MIN TO READ We talk a lot about using video in a public way to attract new customers and generate leads. But, what about leveraging video inside your company to stay innovative and ahead of the curve? Online video has been shown to improve efficiency, employee engagement, training, and many other factors for success. We’ll walk you through the steps you need to…
